Wine Mom Culture: Where wine is promoted as the best and most accepted coping strategy for parenting. Where wine is hailed as the ultimate way to decompress and bond with other women. Where after a long-hard day, you, mom “deserve” a sparkling glass of white.
Moms bring wine to play dates, serve it at kids’ birthday parties, and sip it during sports practice…wine is sold to the stressed-out moms carting their kids to the zoo.
A “Wine mom” search on Etsy revealed over 63,000 results including
- “Mommy Needs Wine” on t-shirts, totes, hats, and dish towels
- “Mama Juice” and “Mommy’s Sippy Cup” on wine glasses
- “This should be wine” on coffee mugs and water bottles
- “I’m the reason mom drinks” on an infant onesie
- “Mom’s Reasons to Wine” a personalized wine glass where you can list the names of your children (as the reason you drink wine). This is currently the most popular Wine Mom item on Etsy.
Up until the last 20 years or so, alcohol had traditionally been something men drank–(think: sports and beer, men gathering at the local bar…). But in the ‘90s a very specific marketing campaign emerged to target women–advertising sweet, pink, beautiful drinks and showing women as happy and relaxed in social situations while consuming alcohol.
A few years later, clever and hilarious Facebook memes emerged affirming that parenting is, in fact, hard…and the best way to cope is to drink.
This target marketing was wildly successful: In the last 15 years, the greatest increase in alcohol consumption has been in women in their 30s and 40s. Currently, about 1 in 5 women struggle with excessive alcohol use, most of them privately.
Thanks for nothing, Wine Mom Culture.
Today, I’m speaking with Dana Bowman. Dana is the proud author of two award-winning recovery memoirs: How to Be Perfect Like Me and Bottled: A Mom’s Guide to Early Recovery. both published by Central Recovery Press. Bottled was selected as a Kansas 2016 Notable Book, so it now resides at the capital library.
She speaks and writes about the perfection myth, creativity, writing, and recovery. A high school English teacher for over twenty years, she now teaches writing at Bethany College in Lindsborg, Kansas. This past October, she happily started working as a part-time librarian where she is in charge of shelving and quality control (Reading. She’s always reading). Last summer she attempted standup comedy for the second time, and she survived.
Visit her at danabowmancreative.com where she shares about creative hacks for productivity.
Listen in to her podcast The Neighborgood about the power of a good story.
Connect with her on her socials where she posts far too many pictures of her beloved dead cat, Steve.
This is an incredibly important conversation for moms. Please don’t miss this one.
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If you are struggling with alcohol, here are some links Dana recommends:
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